Plain chocolate strait from the cocoa beans is called 100% chocolate which means it doesn’t have any sugar or milk or anything in it so it is extremely bitter most people eat either dark, milk or white chocolate (which isn’t really real chocolate). If you go to the store and look at the dark chocolate you will see that there is a percentage on the front that number is the percent of cocoa beans or true chocolate is in there the rest is milk, sugar and other artificial flavors.
Dark chocolate is usually any where from 60% – 99%. 20%- 60% is milk chocolate but it should technically be from 1%-60% but anything below 20% tastes like white chocolate which is most of the time artificially flavored chocolate. Finally 100% chocolate is true chelate but not many people like this kind of chocolate because of its extreme bitterness.

*Contains 70% Natural Cocoa